Our Story

(L-R) Rob, Amy, Belle (15 mths), Keira (6 mths), Chris, Chloe, Sooty the Cat & Hallie (2)

Humble beginnings with big ambitions

From humble beginnings (storing our stock in the spare room and packing orders on our dining room table!) we're now one of the country's fastest growing online retailers.

Our fabulous, dedicated team dispatch thousands of customer orders every day from our Distribution Center near Maidstone, Kent.


Family owned with family values

Being family run, we believe that good old-fashioned customer services is at the heart of everything we do. We take pride in delivering exceptional service to our customers every single day.

Our mantra is to treat every single customer as we would want to be treated ourselves.

That's why we stand-by our three promises:

Quick Delivery
Money-Back Guarantee
Hassle-Free Returns

Lorraine Kelly joins the team

In 2021, we were delighted when Lorraine Kelly agreed to be the face of our brand and join the Must Have Ideas team!

With her universal popularity and huge public profile, Lorraine is helping us spread the word about our innovative range of ‘must haves’. More people than ever are now ‘discovering something new’ to make everyday easier.

Rated 'Excellent' after 40,000+ reviews

We're grateful for every customer that has taken the time to leave us a review on Trustpilot and we're proud that after more than 30,000 reviews, we're rated "Excellent" – the highest achievement possible on Trustpilot.

Get in touch if there's anything we can do

If there's anything you need our help with, please do not hesitate to get in touch with our wonderful UK-based customer services team here.

Thanks for stopping by our site – we hope you'll 'discover something new' today!

Tip: Our Best Sellers collection is a great place to start!

Amy, Chris & Rob

Founders, Must Have Ideas Ltd