Join our mailing list and never miss out on exclusive offers!

Join our mailing list for free and be the first to know about new products, exclusive offers & promotions!

(We promise never to spam you or sell your data plus you can easily unsubscribe at any time)

Must Have Ideas Trustpilot Rating 4.6/5 • 180,762 reviews
Must Have Ideas Google Rating 4.8/5 • 57,000+ reviews

Get in touch FREE   0800 999 66 55 6am – Midnight, 7 Days A Week

Delivered within
2 working days*

from family-run UK business

No-Quibble 100-day
money back guarantee

UK based, award-winning customer services

Hassle-free
easy returns

Returning items is quick & easy

Delivered within
2 working days*

from family-run UK business

No-Quibble 100-day
money back guarantee

UK based, award-winning customer services

Hassle-free
returns guarantee

Returning items is quick & easy

We're rated Excellent
4.6 out of 5 based on 180,762 reviews Trustpilot
We're rated Excellent
4.6 out of 5 based on 180,762 reviews Trustpilot

Stop wasting time looking for your makeup with Brush Base, the HANDY HOLDER for makeup brushes & cosmetics.

Keep all your essentials ON DISPLAY in one EASY-TO-ACCESS place without having to rummage through makeup bags,
messy drawers and cluttered dressing tables.

Holds Different Size Brushes & Cosmetics

Super-Flexible Silicone Holds Securely

Stylish & Creative Design

Sturdy Base Won’t Tip Over

Removable Design For Easy Cleaning

Forget Rummaging Around In Makeup Bags Or Drawers

Forget Rummaging
Around In Makeup
Bags Or Drawers

With all your cosmetics easily in view, you can quickly grab what you need when you need it – great for when you’re in a hurry

No Need To Have Your Essentials Scattered Across The Dressing Table

No Need To
Have Your Essentials Scattered Across The Dressing Table

Save valuable space and keep your makeup area neat & organised

Super-Spacious Design Holds All Your Beauty Essentials

Over 100 spaces in 3 different sizes gives a handy slot for anything

Super-Spacious Design Holds All Your Beauty Essentials

Flexible Premium-Grade Silicone
Stretches To Let Items In…

But keeps items snug & secure, upright & on display

Always Have Your Makeup Organised & Easily In Reach

Perfect for when you’re away from home

Perfect for when you’re away from home

For easy clean

Premium materials won’t damage items

For So Much More Than Just Makeup Brushes & Cosmetics

For So Much More Than Just Makeup Brushes & Cosmetics
Money Back Guarantee

10000000+

10000000+

Happy customers love our...

Happy customers love our...

Happy customers love our

100-DAY Money Back guarantee - No Quibble HASSLE-FREE Returns - 2 Working Day* Delivery Promise
BLACK NOVEMBER

FLASH SALE: LIMITED TIME ONLY

FLASH SALE:

LIMITED TIME ONLY

SAVE 25%

Brush Base
Trustpilot

We're Rated Excellent

4.6 out of 5

180,762 reviews

Get your Brush Base

today and SAVE 25%

USUALLY £19.99

JUST £14.99

Or pay it in 4 with Clearpay Info

Or pay in 30 days with Klarna Info

Order now for guaranteed delivery by:
Saturday 14th November

Keep cosmetics on display

Why shop with us?

Delivery Icon

2 working day delivery guaranteed*

Family Icon

Family owned & run

Business Icon

British business (175 staff)

Star Icon

180,762 5-star reviews

Thumb Icon

Over 10 million happy customers

Prefer to order by phone, need some help or have a question?

CALL US FREE

0800 999 66 55
2 Working Day Delivery*

from family-run UK business

No Quibble 100-Day
Money Back Guarantee

UK based customer services

Hassle-Free
Returns Guarantee

Returning items is quick & easy

Customer Reviews Powered By

Trustpilot

We're rated
Excellent

Based on 180,762 reviews on Trustpilot

Verified

D Evans, 12 November

Excellent service

Excellent service from ordering through to delivery. Product is perfect (hand held steamer x 2) as with previous items purchased.

Verified

Elizabeth T, 12 November

Excellent range of products

Excellent range of products, well described so you know the capability of what you are ordering. Very speedy delivery

Verified

OVENDEN, 11 November

Delivered exactly as stated (within two…

Delivered exactly as stated (within two days). Boxes are perfect for what they were bought for. Excellent service from beginning to end.

Verified

Mrs Coughlan, 11 November

The product worked well

The product worked well. The purchasing of it was on the phone and dealt with by a pleasant young man . I do feel however that receiving offers/ adverts every day on line is too much

Verified

Mrs Mckenna, 11 November

Purchased previously

Purchased previously. Excellent service.

Verified

Elaine , 11 November

Ordered several products from this…

Ordered several products from this company and theyve always been as described and done the job brilliantly !

Verified

Nicola Pearson, 11 November

Great products

I have bought several times from this company and get quick delivery . Well packaged goods. I like the diversity of products that are offered and like seeing new ideas

Verified

Brenda Bettenson, 11 November

Kind a pleasant staff

Rapid phome answered, kind pleeasant sraff and prompt delivery

Verified

Denise Bath, 11 November

Great company to deal with….

Great company to deal with and they have really useful products that you just don’t see anywhere else! When I’ve ever had to contact their customer service department they’ve always been top notch!

Verified

Susan Booth, 11 November

Simple Sheets

The product is amazing and the customer service is brilliant. Thank you

Verified

Joanne Fawdon, 11 November

Very prompt service

Very prompt service. Kept well informed of order. High quality goods

Verified

John Tomkins, 11 November

Best online shop I've ever used

Best online shop I've ever used. Always a good product and always delivered quickly.

Verified

S TIDMAN, 11 November

Great service

Great service, great products, purchased the battery charged lights to hang anywhere and now I'm all ready for any power cuts we may have. Bought some for my relatives too.

Verified

Lynn Gibb, 11 November

I ordered a set of better boxes and WOW…

I ordered a set of better boxes and WOW they are fantastic. I had a whoke cabin full if stuff and got most into six of them. They are THAT GOOOD i have just received my 2nd pack of 6. Brilliant price. Really quick delivery. I am ABSOLUTELY DELIGHTED WITH THEM.

Verified

ABBY CAMPBELL, 11 November

Brilliant service

Brilliant service, ever better delivery! Website says 2 working days and that’s what you get. Brilliant products aswell

Verified

Pamela Green, 11 November

Aqua jet pro cordless

Aqua jet pro cordless ordered Sunday delivered Tuesday. Came in its own handy carry box. Excellent trader. Highly recommended. Good customer service and superfast posting.

Verified

Linda Sach, 11 November

Great item

Great item. Quick delivery. Respectful and careful delivery. Great communication

Verified

Maria Barwise, 11 November

Great idea and so easy to use

I ordered the bowl buddy for myself and was very impressed with how easy it is to use and leaves the toilet looking so clean. I’ve ordered them for my daughter and son as I know they hate cleaning the toilet.

Verified

Carol Anne LLOYD, 11 November

Great UK Based Company

Have dealt with Must Have Ideas UK for a long time. Happy to buy from them as dependable and know who they are. They get some great stuff!

Verified

MRS LYNDA ROBERTS, 11 November

Love the products I ordered and were…

Love the products I ordered and were delivered on time as promised-brilliant service will definitely be ordering again

*Exclusions apply. See our Terms & Conditions for full details

Get Offers In Your Inbox

Join our mailing list and be the first to know about new products and exclusive offers (no spam, we promise!)

PayPal
Pay in 3
Google Shop
Top Quality Store on Google

We're rated Excellent

4.6 Stars

4.6 out of 5 based on 180,762 Reviews

Trustpilot
Living Wage Employer
Must Have Ideas

*Exclusions apply. See our Terms & Conditions for full details

PayPal
Pay in 3
Google Shop
Top Quality Store on Google

*Exclusions apply. See our Terms & Conditions for full details

We're rated Excellent

4.6 Stars
Trustpilot

4.6 out of 5 based on 180,762 Reviews

Living Wage Employer
Must Have Ideas

© 2026 Must Have Ideas Ltd
| Company Number: 11293230
| VAT Number: 307817987
| Must Have Ideas Ltd, The Ideas Factory, New Hythe Lane, Aylesford, Kent, ME20 6WT

© 2026 Must Have Ideas Ltd

Company Number: 11293230

VAT Number: 307817987

Must Have Ideas Ltd, The Ideas Factory, New Hythe Lane,
Aylesford, Kent, ME20 6WT