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Must Have Ideas Trustpilot Rating 4.7/5 • 99,811 reviews
Must Have Ideas Google Rating 4.8/5 • 3,018 reviews

Get in touch FREE   0800 999 66 55 8am – 8pm, 7 Days A Week

Delivered within
2 working days

from family-run UK business

No-Quibble 100-day
money back guarantee

UK based customer services

Hassle-free
easy returns

Returning items is quick & easy

Delivered within
2 working days

from family-run UK business

No-Quibble 100-day
money back guarantee

UK based customer services

Hassle-free
returns guarantee

Returning items is quick & easy

Fresher For Longer Fridge Friend
Our customers say Excellent
4.7 out of 5 based on 99,811 reviews Trustpilot
Our customers say Excellent
4.7 out of 5 based on 99,811 reviews Trustpilot

Cut food waste & SAVE MONEY with Fridge Friend, the proven way to extend the life of your fruit & veg.

Part of our clever Fresher For Longer range, Fridge Friend keeps foods fresh for up to 3 TIMES LONGER!

Plus, it cleans the air in your fridge, eliminates bad odours AND kills bacteria.

Just switch it on, pop it in your fridge and enjoy FRESHER FOOD FOR LONGER.

Cut Food Waste & Save £££s

Independently Tested & Proven To Work

Keeps Food Fresh Up To 3 Times Longer

KILLS Mould And Bacteria

Neutralise Odours From Smelly Foods

Freshens The Air In Your Fridge

The average British family bins around £800 worth of food per year - what a waste!*

Stop throwing away food and start saving money with Fresher For Longer Fridge Friend

*2022 study of UK households carried out by Tesco

*2022 study of UK households carried out by Tesco

Keep The Food In Your Fridge Fresh Up To 3 Times Longer!

Graphic

Keep The Food In Your Fridge Fresh Up To 3 Times Longer!

Put Fridge Friend inside your fridge to stop food going off before you’ve had a chance to use it

Clever Technology Neutralises Bad Odours From Smelly Foods

Clever Technology Neutralises Bad Odours From Smelly Foods

Keep your fridge super-fresh even with stinky foods like cheese, garlic, fish or onions

It’s SOOO Easy To Use – Just Set & Forget

It’s SOOO Easy To Use – Just Set & Forget

Pop it on the top shelf and let Fridge Friend do the rest – plus, there’s no filters to change - EVER

PROVEN To Keep Your Food Fresher For Longer

Graphic

PROVEN To Keep Your Food Fresher For Longer

Fridge Friend keeps food fresher for longer by safely ELIMINATING ethylene – the gas given off by fruit & veg that causes them to go bad

PURIFIES The Air In Your Fridge With Natural Ozone – The Way Our Planet Does

PURIFIES The Air In Your Fridge With Natural Ozone – The Way Our Planet Does

Ozone is a powerful NATURAL disinfectant which kills bacteria and bad smells

Independently Tested & Proven To Work

Money Back Guarantee

2300000+

2300000+

Happy customers love our...

Happy customers love our...

Happy customers love our

100-DAY Money Back guarantee - No Quibble HASSLE-FREE Returns - 2 Working Day Delivery Promise

FLASH SALE: LIMITED TIME ONLY

FLASH SALE:

LIMITED TIME ONLY

SAVE 1/3

Fresher For Longer Fridge Friend
Trustpilot

Rated Excellent

4.7 out of 5

99,811 reviews

Get your Fridge Friend

today and SAVE 1/3

USUALLY £29.99

JUST £19.99

Or Pay it in 4 with Clear Pay Info

Order now for guaranteed delivery by:
Monday 4th December

Due to overwhelming demand, this product is currently sold out.
However, we have more stock coming in soon!

Due to overwhelming demand,
this product is currently sold out.
Unfortunately we don't know when,
or if, we will be getting more stock.

Save money & stop food waste

Why shop with us?

Delivery Icon

2 working day delivery guaranteed

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Family owned & run

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British business (110 staff)

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83,968 5 star reviews

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Over 2.2 million happy customers

Prefer to order by phone, need some help or have a question?

CALL US FREE

0800 999 66 55
2 Working Day Delivery
Tracked with Royal Mail

from family-run UK business

No Quibble 100-Day
Money Back Guarantee

UK based customer services

Hassle-Free
Returns Guarantee

Returning items is quick & easy

Customer Reviews Powered By

Trustpilot

Excellent

Based on 88,557 reviews on Trustpilot

Verified

Ann Phillips, 24 March

I was actually gobsmacked they work so well

Well I thought ok - give these keep fresh bags a try ! So glad I did - everything is staying much fresher than I thought possible - definitely be buying more - no way am I affiliated to this company

Verified

Customer, 30 December

great

fridge friend is fab

Verified

Ravi, 11 December

Fast delivery

The orders from Must Have were exactly as described and arrived quickly. The unit to keep food in the fridge fresher for longer is very good.

Verified

Phil Tuite, 05 December

Household Products

After ordering my goods, which I did before previously before post strike, they arrived within two days. Currently during constraints they arrive in 5 days in great order. Each product is of excellent quality and so useful. I have bought products for family, recently the fridge freshener for my Mother as it was so effective in mine.

Verified

Customer Pauline Brace, 23 October

Fridge friend

I bought this fridge friend because I was wasting a lot of food from my fridge I've had this for just over a week now and I can already see the difference it is making.

Verified

M&M, 09 September

FRIDGE FRIEND (yes it saves money)

I have to share this. Bought the Fridge Friend and its a fantastic peice of item, it saves my raspberries and blueberries longer than I thought. Raspberries and Blueberries date on the packet 30th August 2022 and it's 9th September today and yes yes they're still edible. So the long and short of this please please get one if you haven't done so as yet, even better watch the video on the website and remember it's MUST HAVE IDEAS, the name said it all. No more waste in your fridge from fruits, vegetables, meat etc.

Verified

Mrs carol hibberd, 01 August

Fridge Helper

I was very happy with the services I bought a new gadget to keep food fresher longer in fridge.it gives out ozone. So far pleased with results.

Verified

William, 01 August

Excellent service

Excellent service. Fast delivery. An excellent product (Fresh Fridge Purifier) appears to work very well - only two weeks use so far but results are excellent. Have purchased a number of products from this company and have been well satisfied on each occasion.

Verified

Baloo , 05 July

Fridge Friend! Best purchase ever👍🌟

What can I say, as a first time buyer with Must have ideas I have received first class experience from excellent professional and friendly customer service, good communication, guarantee 2 days delivery service and help with understanding how my Fridge Friend works from a call to the customer service. This little beauty is a real life saver! Keeps my fridge dour free and my food fresher for longer! So glad I discovered this company. I will be back for more products 😊 . A Ten STARS worthy! 🌟 🌟

Verified

Ingrid Capewell, 13 June

I have purchased many items from Must…

I have purchased many items from Must Have Ideas and have been very pleased with them. The items were wellpackaged and came on time as promised. I will continue to purchase from them whenever I see something that I need or attracts me. Thank you for making my life easier. Would recommend them to everyone and have done so to friends already. The battery case, fridge gadget to keep food longer and pot lid to stop overflow when boiling are my favourites but then all the other things I have purchased are favourites too but too many to list.

Verified

Mary Saunders, 08 March

I ordered my fridge friend and it…

I ordered my fridge friend and it arrived within a few days and it is exactly the same as the description in the advert,I'm really pleased with my product and the speed of delivery and will definitely be ordering from Must Have Ideas again soon

Verified

Mrs. Lorraine Mears, 21 February

Fridge friend

Got really quick

Verified

sonia worley, 21 February

So far so good

So far so good, it works well, no bad smells in my fridge , nice little size as well

Verified

Fran Mortimer, 21 February

Order came promptly and was as…

Order came promptly and was as described. Very satisfied.

Verified

Mr Roger Holbrook, 17 February

Brilliant product.

Easy ordering and prompt delivery. Brilliant product.

Verified

Mrs THERESA MAYNARD, 17 February

Love this item food is lasting longer.

Love this item food is lasting longer.

Verified

Dawn, 17 February

Excellent

Excellent customer service and fast delivery. Too soon to comment on results of my fridge friend.

Verified

Michael Nicholls, 14 February

Great quality product

Great quality product great price and delivery service happy customer 👍 keeping my fridge healthy and my food staying fresher for longer great product

Verified

SHEILA, 13 February

Good product

As the saying goes, “ does what it says on the tin”

Verified

Mary, 11 February

Fridge Purifier.

I'm very very pleased with this item. I put it to the test, I put half a tomato uncovered in fridge for 3 days, it was perfect. So Purifier definetely doing its job. Certainly recommend.