And the winner is…

Posted by Amy, 15 May 2026

We’ve got some pretty exciting news to share with you all…

Must Have Ideas has been ranked
Top SME (Small and Medium Business) on the Elite Business 100 list for 2026!

The annual EB100 Awards spotlight the UK’s most exciting SMEs – those who push boundaries, those who try new things – the innovators shaping the future of British business.

For us to be sitting at number one alongside so many other amazing, forward-thinking businesses feels pretty special.

It’s hard to put into words how much this achievement means to us. But I see it as a reflection of the passion, hard work and dedication that goes into what we do every single day.

A huge thank you goes to Elite Business for the recognition, and to everyone who’s been part of our journey. We wouldn’t be here without you.

Here’s what Scott English, Brand Director for Elite Business had to say about this year’s awards:

“This was a record year for entries, and the quality has been outstanding. Huge congratulations to the entire 100 and special recognition goes to our top five Must Have Ideas, Cotswold Fayre, de Novo Solutions, Lovey and Hair Syrup, who, between them, are dominating UK business.”

While we don’t do what we do for recognition, this award is an opportunity to take a moment to reflect and appreciate just how far we’ve come in such a short time. But as proud as we are of this award, we’re not going to be slowing down anytime soon.

So, here’s to what’s next – I hope you continue with us on this incredible journey!

Amy x

Founder, Must Have Ideas Ltd