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Returning items is quick & easy

Delivered within
2 working days

from family-run UK business

No-Quibble 100-day
money back guarantee

UK based customer services

Hassle-free
returns guarantee

Returning items is quick & easy

The Must Have Ideas Annual Consumer Choice Awards 2024

The Results Are In!

Our customers have had their say!

With more than 42,000 votes cast, here are the winners –
and the runner ups, of our Annual Consumer Choice Awards!

What are the Must Have Ideas
Annual Consumer Choice Awards?

Each year we invite our customers to vote for their favourite must-haves of the year in our Annual Consumer Choice Awards
– it’s a celebration of invention, innovation, ingenuity & creativity.

And this year's Consumer Choice Awards was our BIGGEST & BEST yet with the inclusion of two new categories
– bringing the total number of awards to 12, with the winners revealed during our very first live ceremony!

The Cost of Living Hero Award

Recognising the product that has saved customers the most money

Simple Sheets
No measuring, no pouring
& no mess
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Seal 'n' Save
Lock in the heat
& block out the cold
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The Cleaning Champion

Spotlighting the product that takes spic 'n' span to the next level

Nanna's Secret
100% natural, triple-action cleaning clay
FIND OUT MORE
Mould Magic
Banish mould
from your home
FIND OUT MORE

The Garden Go-To Award

Highlighting that go-to gardening essential we all love

Rake Mate
The clever 3-in-1
garden clear-up tool
FIND OUT MORE
Parasol Pro
Clever lighting for your
garden table
FIND OUT MORE

The Conscious Choice Award

The product that's had the biggest positive impact on the environment

CLEAN²
The money-saving, eco-friendly alternative to wasteful makeup wipes
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Heat Seal
Eliminate heat loss through your windows & save money
FIND OUT MORE

The Chef's Choice Award

The product that aspiring and professional chefs alike must-have in their kitchen

Samurai Sharp
Get the perfect
razor-sharp edge
FIND OUT MORE
Fresh Discs
Keep food fresher
for longer
FIND OUT MORE

The Handiest Helper Award

Recognising the must-have that's most-useful around the home

AdjusTABLE
18 Different Positions Adjusts in seconds to suit YOU!
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Data Defender
Protect your identity.
Don't be the next victim!
FIND OUT MORE

The Unsung Hero Award

Throwing the spotlight on a most-loved product that's often forgotten

Loo Light
Motion-activated
toilet night light
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Tidy Top
The ultimate way to make cooking clean-up a breeze
FIND OUT MORE

The Storage Superhero Award

The best clutter-clearer to take your organisation up a notch

Smart Space 66L
Beautiful, strong
& stackable storage
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Battery Buddy XL
ALL your batteries, organised.
At last!
FIND OUT MORE

The Customer Favourite Award

The must-have that received the most 5 star reviews in the last 12 months

Fresh Fold
The clever storage containers that fold FLAT to save space
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Mould Magic
Banish mould
from your home
FIND OUT MORE

The Can't Live Without Award

Paying tribute to the product that is a must-have in your life

Fast Out!
The ULTIMATE all-round stain remover
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Big Bright Sight
Enjoy crystal clear vision with these clever wearable magnifying glasses
FIND OUT MORE

The Winter Warmer Award

The cleverest innovation to help to keep the cold at bay

The Warmzee
The super-cosy way to keep warm & toasty from head-to-toe
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Radi-Save!
Reduce heat loss from radiators & save money!
FIND OUT MORE

The Discovery of the Year Award

The best new product launched in the last 12 months

Space Makers
Take control of cramped, cluttered wardrobes
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Star Bright Swivel Light
The ULTIMATE garden lighting solution
FIND OUT MORE